iPhone 11 – record sales in the first quarter

As estimated since its launch, the iPhone 11, 11 Pro and 11 Pro Max have set new sales records earlier this year.

We are currently discussing only the US market where these phones had a market share of 66%.

In the first quarter of this year on the US market, the iPhone 11 had a market share of 37%.

The more expensive iPhone 11 Pro and Pro Max models together had a market share of 29%.

Basically, what happened last year with the XR and XS models is repeated this year with the new models.

The iPhone 8 has a 13% market share, the cheapest model available on the market until recently. It has been withdrawn from production to enter the new iPhone SE.

Apparently iPhone users keep their phone longer, 3 years or more. 28% of users kept their old phone for 3 years or more.

Here comes Apple’s software support and the fact that the phone, no matter how old it is, runs just as well after many years. Only a very small percentage of users change their phone every year, which happens less and less often.