An IT company will dominate the world. There’s no Apple or Facebook.

Google’s bosses fear neither Apple nor Samsung. Another company scares when making plans for the coming years.

It is Amazon, which is likely to dominate the IT market in a few years.
The folks at Google have every reason to fear. 20% of people worldwide search refers strictly to products and do when someone wants to buy something.

It is these searches without advertising company. Google’s bosses think that in the future, people will not seek products via their search engine, but Amazon store directly.