The small amount paid by Facebook was $ 400 million.
Giphy is a very popular platform for distributing GIFs as well as editing them.
GIFs have become increasingly used especially in the comments section on Facebook, as well as on Whatsapp or Instagram – all belonging to Facebook so the purchase seems justified.
They have become a real trend due to the personalization and the possibility to be used for inside jokes or memes.
The Giphy team will become part of the Instagram team, and in the future the GIFs both in Instagram and in the other applications owned by Mark Zuckerberg’s corporation will have a better integration.